On the Goga
On the Goga is a wellness company that, like the rest of the world, was forced to go virtual in early 2020. They needed to create a new, virtual wellness portal to house all of their wellness content while also meeting two specific user groups: company employees and healthcare brokers.
My Role
UX Research
As a UX researcher, I conducted interviews with key internal stakeholders and On the Goga users to understand business goals, administrator pain points, and user need. I conducted a competitive analysis to understand what other companies were doing in the space and used those insights to help inform the new portal design.
UX Strategy
As a UX Strategist, I created four user flows to understand how new and returning users would access the portal, high-fidelity wireframes that detailed how content would be highlighted and organized in the new portal, and a sitemap that organized all pages of the portal. I worked collaboratively with design and created detailed technical documentation to support developers.
The Problem
Role at this phase: Lead Researcher
Skills: Interviews, collaborative workshop, competitive analysis
When On the Goga was forced to move virtual in early 2020, they moved their wellness content to their marketing website, which was housed on Squarespace. The new system — while relatively seamless for users — was complicated and unsustainable for the On the Goga admin team to manage. They needed a new portal that was sleek, cool, easy to use, and importantly, was branded specifically to the user.
The research phase culminated in a presentation of key takeaways and findings.
The research phase culminated in a presentation of key takeaways and findings.
The research phase culminated in a presentation of key takeaways and findings.
The research phase culminated in a presentation of key takeaways and findings.
Through the research, I was able to discern key user types and their needs on the new portal.
Through the research, I was able to discern key user types and their needs on the new portal.
The Process
Role at this phase: Lead Strategist
Skills: User flows, wireframes, sitemap, technical documentation
From the research it became clear that there was a need for two portals, one for a company employee to access, and one for a broker to access. User flows were created to understand the four key user scenarios for new and returning users, and the way the would each access their new portal. A sitemap was created to organize all new pages of both portals. High fidelity wireframes mapped the new content and key user actions of the new portals. I worked collaboratively with a designer and developer to determine where company branding would be highlighted and changed depending on which portal was being viewed and by whom. To ensure contrast accessibility, the team created parameters that automatically changed text color depending on brand color. I then worked with a developer to create detailed technical documentation that explained the purpose and usage of each component of the new site, as well as needs for permission settings, a critical aspect of the new portal.
I created sitemaps for each of the new portals, this one for company employees using On the Goga's services.
I created sitemaps for each of the new portals, this one for brokers who use their portal to sell On the Goga's services.
The home portal needed to be inviting and content-forward, while allowing users to take key actions, such as search for wellness content directly on the main page.
A key part of the new portal was the wellness library, which housed hundreds of wellness content. The portal needed to allow users to easily scan, search, and filter through content.
At the same time, the On the Goga admin team needed a way to neatly organize each company's portal for simple access.
I worked collaboratively with a design team to bring the portal to life. We intentionally created flexible components that changed brand colors depending on the company.
The new resource library included "category" and "type" tags to easily organize content.
The admin portal included logos and names to easily identify client portals.
The final package included content documentation to help On the Goga's admins use the site now and in the future.
The Outcome
Role at this phase: Lead Strategist
Skills: Development QA, content documentation
The new portals have only recently wrapped in development, but the client is already thrilled with the results. The new portals are easy to use for both administrators and users, and have succeeded in meeting the client’s needs of individualized company branding, an accessible, searchable wellness library, and an all around sleek design. During this final phase, I led the QA effort from a strategy perspective, ensuring correct functionality via cross-browser testing. I worked collaboratively with a designer and developer to create content documentation and a CMS guide, detailing the components and their usage, and important admin information for site usage.
This project was supported by:
Creative Director, overseeing design
UX & Content Director, overseeing UX research and strategy
Two designers
Two developers
Project Manager